Brand introduction
Founded in 1903, the century-old American furniture brand Drexel Heritage (Sir Henry) is a world-class furniture brand with a history of more than 100 years and created by many outstanding design masters. Drexel was founded in October 1903 in a small town called Drexel in North Carolina. This small town located in the foothills of the Appalachian Mountains has many skilled craftsmen and abundant wood supply. The superior innate conditions provide a reliable guarantee for Drexel to establish a high-end furniture brand and excellent product quality.
1937 Drexel Heritage grew to become the first business to advertise its brand in national publications and direct to consumers. The goal of the company began to focus on the furniture market rather than the production of daily necessities, which was unique at the time. During World War II, the Drexel Heritage factory was still in operation. Products during the war included 50,000 government desks, 150 million military tents, and millions of cubic feet of warship decks, as well as more than 4,000 bedroom collections for the government. It is worth mentioning that DrexelHeritage also became the designated furniture brand of General Douglas Macarthur (Mike Arthur), and specially designed a desk for him.
In 1956, Drexel and ElliottWood merged with Heritage, which was founded in High Point, North Carolina in 1932. After the merger, Drexel Heritage further established its brand on the basis of the complementary advantages of both parties. The concept, excellent hand-made craftsmanship and the inheritance of traditional culture make the products present a unique American classic style and elegant and noble temperament. It is the first choice for celebrities in the home furnishing, and has even become a special furniture brand for the White House in the United States. And DrexelHeritage has become the company with the best growth in the United States in recent years, and has become one of the members of FurnitureBrands, the largest listed home furnishing group in the United States.
The main target customers of DrexelHeritage are the successful wealthy class with high-end income, as well as real estate developers with strength and taste. DrexelHeritage has a scientific domestic and foreign sales system. The most basic domestic sales channel is the exclusive display flagship store located in the North Carolina headquarters with an area of 15,000 square feet and various distribution outlets throughout the United States. International marketing is carried out by distributors widely distributed in various countries. Responsible for the retail of products, in addition, the company also cooperates with major real estate companies and many famous interior designers to provide home design solutions for real estate model houses and various high-end clubs. The continuation and promotion of this business model further promotes the development and progress of Drexel Heritage, making it a provider of high-end home design solutions and a builder of a better home life, not just a simple furniture manufacturer and seller.
As a 110-year-old American high-end furniture brand, it has been committed to providing customers with high-quality and high-end home life service solutions. Starting from the company's most original business philosophy, from product design to providing personalized customized services, the warmth of home and The sense of belonging has always been pursued by DrexelHeritage. The most essential thing that all furniture products can provide customers is a warm, comfortable and pleasing home space. Joy is integrated into every design, and it is the relentless pursuit of this concept that makes Drexel Heritage favored by many high-end people. Drexel Heritage has become the fashion leader of high-end furniture brands in the United States, which also makes Drexel Heritage the favorite furniture brand of many politicians and movie stars, and one of the furniture suppliers of the White House in the United States.
Product Series
According to the American lifestyle, Drexel Heritage products are mainly divided into three styles: California, Washington D.C, and New York. Representing the style characteristics of country leisure, classical refinement and modern simplicity. The three styles of design reflect the unique interpretation of furniture aesthetics by different designers from different aesthetic perspectives. They benefit from the designer's deep understanding of the essence of classical art, American country culture and modern minimalist art taste.
