The investment of boutique hotels is much larger than that of general themed hotels. Although the number of rooms is about the same, ranging from 30 to 50, in terms of single room investment, boutique hotels are generally larger than five-star luxury hotels. , In addition, the price of boutique hotels is also much more expensive. You can pay attention to the well-known boutique hotels in the market such as Banyan Tree, Six Senses, etc., and the room prices are generally much higher than five-star hotels.
Boutique hotels are actually a higher level of sublimation. Some boutique hotels are high-end boutique theme hotels, and some boutique hotels are top-level characteristic design hotels. Boutique hotels focus on the word quality, for people who are committed to quality life. The word “boutique” not only includes quality, I believe everyone often hears that less is better, and it is the same for boutique hotels. The number of rooms in boutique hotels is relatively small. In addition, the word “boutique hotel” first came from abroad. Looking at it, Boutique Hotel (BoutiqueHotel) can be understood as small, fashionable or closely related to fashion and trends.
When it comes to style, there are many kinds of hotel decoration styles, including a very simple and fashionable modern style, a very romantic and comfortable European style, and of course a solemn and calm Chinese style. For China, the style of Chinese decoration and the trend of design style can not arouse people's excitement. For the decoration of Chinese-style hotels, the classical design is exaggerated, so that it not only has the luxurious atmosphere of Chinese architecture, but also reflects the comfort and leisure of a modern hotel, which makes people feel a retro feeling.
Relatively speaking, the prices of general themed hotels are relatively affordable, and the average working class can afford them. With the upgrading of consumption and the improvement of people's living standards, the pursuit of material things is becoming more and more personalized; theme hotels, which are priced between general business hotels and high-star hotels, have attracted the attention of a large number of new middle class. Moreover, the number of wealth groups in the middle is getting larger and larger, and the market prospects are generally optimistic, which has attracted the attention of many investors.
How to define a boutique hotel?
Nowadays, "boutique hotel" has been overused by hoteliers or designers, just like "not all milk is called Deluxe", not all hotels can be called "boutique". "Boutique" is a very broad concept, and there is no rigid evaluation index. Many people think that a little bit of flirtatiousness can be called "boutique", but it is not the case. For the decoration requirements, it needs to be decorated according to the functions and characteristics of the hotel's own space environment. When decorating, we need to give full play to our imagination, which can not only arouse the interest of customers, but also reflect the theme of the hotel space; we need to use imagination to combine with the actual type and decoration style of the hotel, so as to create a kind of A boutique hotel design environment with distinctive features.
I believe that by now everyone has understood what a theme hotel is, and also clarified the relationship and differences between a theme hotel, a specialty hotel, and a boutique hotel, but if you intend to build a theme hotel, you have to be careful! Although theme hotels invest in relatively boutique hotels It is quite low, which is the choice of many small and medium-sized investors, but to truly build a successful themed hotel also requires a solid foundation in the industry. Many themed hotels on the market are in the name of themes, but because they are not professional enough, they are built In the end, the hotel became a four-dimensional image, which had a negative impact on the hotel industry and left many flaws in the theme hotel model.
