Consumption open red, the boom is rising, listed tide reappears, structural market ......2023 Since the beginning of the year, a series of substantial recovery signals all indicate that the home industry is moving from winter to warm spring. When the rapid recovery and uncertainty coexist, it is more necessary to find the certainty logic under the business floating and sinking.
The tide is in Guangdong, and the head of the tide is in Dongguan. As of March 3, 130,000 people have registered for the event and over 1,200+ first-tier home furnishing brands are participating.
This issue, through interviews with corporate executives, digging benchmark brands, combing out the Chinese home furnishing industry into the six major hurdles.
1、Upholstery + customization
In the era of living, custom, finished, installed enterprises, is embarking on a vast symbiotic coexistence of integration, track jockeying has become increasingly crowded, and upholstered furniture companies open custom integration, increasingly become a force to be reckoned with. With the formation of upholstered furniture to living room, sleep scenes as the core of the upholstered home model, its stylized design, scene creation, functional experience, intelligent innovation, etc. will also usher in a breakthrough innovation, is expected to become the next flow of strong entrance, which will largely rewrite the current market upholstery dependent on the custom situation.
2、Designer channel "ecosphere"
Design is an important traffic entrance for the home furnishing industry, and designers, as a bridge between consumers and design products, are gradually becoming one of the mainstream sales channels for home building materials enterprises. From the initial game of interest, to the two-way empowerment of the value of conversion, after years of germination, chaos, now, a win-win designer channel ecosystem is taking shape into momentum. Only by relying on the integration and gathering advantages, systematically building designer channels of quality and efficiency, can the role of designer channels be maximised, forming a multi-linked, mutually empowering and sustainable growth of the ecosystem.
3、Popularization of smart home
Since 2020, the smart home industry has ushered in a comprehensive outbreak period. From the once single product intelligence, scene intelligence, and now the new stage of ecological intelligence, the smart home market is continuously being defined. Whether from the perspective of consumer perception, technology IOT, national policies and other multi-levels, the popularity of smart home has sufficient conditions. In the future, the classification of smart home products will become more and more refined, and more types of products will be involved.
Tomorrow we will talk about the other three hurdles.
