Recently, the public's potential demand for holidays is getting stronger and stronger. In addition to advocating nature and seeking a healthy life, different consumer demands such as parent-child holidays, family holidays, couples' holidays and lifestyle experiences are also driving resort hotels to find their own niche, and hoteliers are looking for answers on how to be better in the more fierce competition.
Operational efforts should be adequate
It is crucial for high-end resort hotels to do well in new media marketing.For example, expand online marketing channels, increase the role of social media platforms such as Weibo, Xiaohongshu and Jieyin to attract traffic to the hotel, establish the relevant words of the destination or hotel, invite experts to visit the hotel to write travelogues and strategies, and build a self-media matrix in the hotel vertical, all of which can increase the exposure of the hotel brand.
Nowadays, guests have higher and higher requirements for service quality, and only when hotels do their service work well can the word-of-mouth effect work. Senior hotel brand management expert Xia Zifan said that when the hotel's services and products are recognised by regular customers, they will take the initiative to act as hotel "promoters" while making repeat purchases, helping the hotel to bring in new customers.
Good operational management is also the key for high-end hotels to do well in the resort market. Specialised operations staff should be involved at the beginning of the hotel's construction to ensure consistency in design, planning and operation.
Need to find room for growth
There is never a shortage of competitors in the holiday circuit. The rise of sophisticated camping in recent times has attracted many holiday guests who want to spend the night in a tent. This is also a time when hoteliers are faced with the challenge of finding new room for growth in a limited market.
In addition to the family-friendly visitor segment, young people are also a major concern for hotels. Many hoteliers have found that the younger generation, who like to "lie around", often have a stronger demand for new consumption scenarios and social play shaped by hotels.
In the opinion of a senior hotel revenue management expert, for this market of young people, hotels need to study their consumption attributes in depth, develop service products that meet their needs and achieve precise marketing to revitalise the market. In addition, he suggests that hotels focus on customised products, such as lawn weddings and outdoor group building activities.
Whether building a new hotel or transforming a business hotel into a resort hotel, investors and operators need to consider the spending power and consumption habits of the local resort market clientele and make reasonable investments, rather than blindly laying out and following the trend, otherwise vicious competition may form and investors will find it difficult to recover their costs.
