At present, the biggest bottleneck in the recovery of the hotel business travel market is the shortage of human resources. Although there are "full" job postings, the results are not satisfactory. Hotels are offering unattractive salaries to their staff, and both hotel students and members of the public are less inclined to enter the service industry, resulting in a serious shortage of professional management and service teams.
After three years of the epidemic, many hotels have outdated equipment and facilities and cannot compete with newly opened hotels without a larger-scale investment in upgrading. Currently, the hotel business travel market is showing a trend of digital intelligence, and the relevant equipment and sound projection in some mid- to high-end hotels have not yet kept up with the development trend.
In addition, there are some hotels where there is a mismatch between product design and target customers. For example, hotels offering limited services, originally equipped with only a larger restaurant for breakfast, lunch and dinner, without related conference facilities, but will appear to be fighting for conference teams in order to improve occupancy, part of the hotel restaurant will be temporarily used as a conference venue, the original design positioning, products and the reality of the guest demand will produce contradictions.
For mid- to high-end hotels, they can be laid out more in first-tier cities and their CBD business districts where business and conference demand is greater.
Doing well in hotel F&B is also key to expanding the business market, and many high-end hotel restaurants will appear on the Black Pearl or Michelin lists. However, some hotels have not previously paid much attention to hotel F&B, and it is more difficult to transform in a short period of time.
For budget hotels, they can link up with neighbouring businesses to achieve win-win cooperation. In short, the hotel's products and services should be dynamically adjusted according to the needs of target customers, to find the right positioning, to explore the advantages, to others model simply imitate is not going to go.
