The hotel business grew significantly in the first half of February, with business travel hotel orders increasing nearly four-fold year-on-year in the two weeks before the return to work from the Chinese New Year.
Thanks to the convenience of transportation and smooth movement of people, the recovery process of business travel hotels in China has been faster than overseas, with orders more than tripling compared to the same period in 2019.
While it will take time to fully recover from the release of the policy to its full implementation and then the confidence of the general public in travel, the business travel market will usher in a new period of demand blowout with the spring, which will also bring new opportunities for the recovery of the hotel market.
As the customer travel system improves, new fragmentation issues are gradually emerging. For example, in the face of increasing demand for three-party orders, professional systems are needed to interface with hotels, helping them to improve the efficiency of three-party agreement order confirmation, optimising the business travel customer experience while reducing the hotel's variation rate and effectively improving the hotel's service and management levels.
