Parent-child hotels are no longer the traditional hotels with a few more children's rooms and play spaces, this "pseudo parent-child" concept is gradually abandoned by the market. How should parent-child hotels develop and what position should they occupy in the hotel industry is a very important vehicle for change in the current industry.
The current state of the parent-child hotel market
In the three years of the epidemic, hotels and B&Bs within the coverage of the peri-urban tour were "winning", as the peri-urban tour absorbed most of the clientele of the city tour. The explosion of the peri-urban product did not rely on its own product, but on its own geographical advantage and the current trend of peri-urban tourism.
In the post-epidemic era, it is unlikely that hotels that are passively lying down will be able to maintain their status quo of lying down and winning. The future of parent-child hotels is the need to rely on their own products and services to attract the intervention of the parent-child market, when from the passive choice of you, and then there are available to choose, these products must be the object of first spurned.
At present, the industry's parent-child hotels are mainly presented in two ways: one is a high-end hotel with natural resources, such as seaside, lakeside, forest meadows, etc., with children's facilities such as swimming pools and playgrounds, but lacking interactive facilities for parents and children. The number of such hotels is small, with a few in each city, or concentrated in Sanya, Guangzhou Changlong and other such areas that carry their own traffic.
The second type is that some hotels set up some so-called parent-child rooms, children's rooms, a simple arrangement, and then set up a small children's area, and then they are advertised as parent-child hotels.
In the above hotels, the so-called parent-child concept is all based around children, mostly for the parent-child concept on the implantation and embellishment. The essence and parent-child hotels have little to do with each other. Parent-child should be a whole, both children and parents, forming a closed-loop system and space for parents and children to enjoy together.
How to shape a family-friendly hotel
From being a hotel by the book to having creative ideas that can be boldly tried in the current hotel industry. The hotel industry needs to be fundamentally repositioned and reset. The hotel should be the carrier of a new lifestyle, not a hotel in the form of a stagecoach. The development to date, the stock of hotels is currently the biggest pain point, how to revitalise and use it well is to be considered.
The renovation of parent-child hotels lies in the hardware on the one hand, and in the design of content software and activities on the other. In the hotel, the original food and accommodation is now an extension of the "holiday destination". What do I do in the hotel becomes an important part of the hotel, where a variety of projects can be set up for parents and children (parents and children) to choose freely, micro-viewing, micro-crafts, micro-vacations, micro-films, etc. are all ideas that can be developed and combined with society to attract more social forces to participate in the construction of activities, forming a full and successful The market for parent-child holiday activities.
At present, Kaiyuan Senpo has implanted the park into the hotel and has become a popular product among parent-child hotels. The old all-inclusive hotel brand club med is the main parent-child hotel, its focus is not on the perfection of the hardware, but on the service "liberation" of parents, so that parents can also enjoy the holiday space and time.
The resort has very good conditions to be set up without limits, mainly in terms of space, using the environment to present more than just a swimming pool, but also in terms of content. The content of city hotels lies in the micro-vacation experience, I once saw a DIY craft room in a hotel in Shanghai, which became the biggest ip of this hotel. scene setting, immersive experience are all buzz words in hotels nowadays.
A parent-child hotel is not about renovating big, luxurious hardware and equipment, but about designing and renovating grounded products that can truly fit the parent-child market. The core is the use and transformation of public space, the design and use of the hotel's third and fourth space. In the design of the traditional hotel lobby, the ability to design interactive products into the product, as in urban lifestyle hotels, the hotel lobby is not a hotel lobby, it may be a tea kiosk, a trendy pub, in a slightly inattentive moment found the function of the lobby.
